GPSR: Responsibilities of Economic Operators in Distance Sales

In the context of distance selling, particularly through online platforms or other remote sales methods, economic operators must adhere to specific responsibilities to ensure consumer safety and regulatory compliance. These duties are outlined in Article 19 of the General Product Safety Regulation and are essential for fostering trust and transparency in the digital marketplace.

Every product offered for sale online must prominently display the manufacturer’s name, registered trade name, or trademark. In addition, the manufacturer’s postal and electronic contact addresses must be clearly visible to allow consumers to reach out if needed.

For manufacturers based outside the European Union, appointing an European authorised representative is a critical requirement under Article 19 of the General Product Safety Regulation. This representative acts as the official contact within the EU, ensuring the manufacturer’s compliance with regulatory standards. The product listing must include the name, postal, and electronic addresses of this authorized representative, as stipulated by Article 16(1) of the relevant Regulation or Article 4(1) of Regulation (EU) 2019/1020.

Furthermore, each product must be easily identifiable through detailed information, such as a product image, type, and any other relevant identifiers. This transparency is crucial for consumers to make informed purchasing decisions.

All necessary warnings or safety information must be included with the product, either on its packaging or within accompanying documentation. These instructions should be provided in a language that is easily understood by consumers in the Member State where the product is sold.

Due to the complexity of these obligations, seeking consultants in CE Marking and product compliance is highly recommended. Professional guidance ensures that all legal requirements are met, preventing potential issues with market access and enhancing consumer safety.